Follow britishcycling.org.uk on  

Team Sky to Help Save 1 Billion Trees in the Amazon

Story posted September 7

Throughout the Tour of Britain which kicks off in Rochdale this Saturday and ends in London the following weekend Team Sky will be helping to save 1 billion trees in the Amazon rainforest.

Those riders competing in The Tour of Britain for Team Sky will be wearing a unique Sky Rainforest Rescue kit, including branded jersey’s, glasses, helmets, water bottles, saddles and bikes as they travel across the country competing in this exciting road race. Team Sky staff will also be wearing 100% recycled sunglasses during the week of the Tour of Britain.

Sky Rainforest Rescue is a three year project working in partnership with Sky and WWF to help save a billion trees in the state of Acre, northwest Brazil. Deforestation is now responsible for roughly 15% of global greenhouse gas emissions and an area the size of three football pitches is destroyed every minute in the Amazon, so it’s crucial we act now and combat this serious potentially devastating issue.

The 2010 Tour of Britain will once again take place over eight days, beginning in Rochdale on Saturday 11th September and finishing at the heart of London on Saturday 18th September. Riders competing for Team Sky include: Steve Cummings, Russell Downing, Mathew Hayman, Greg Henderson, Geraint Thomas and Bradley Wiggins.

Team Sky’s Bradley Wiggins comments “Wearing this unique Sky Rainforest Rescue kit during the Tour of Britain is a fantastic opportunity to raise awareness for a really important issue and help reach the target of raising £4 milion* to save 1 billion trees in the Amazon.”

Sky Rainforest Rescue offers a number of ways by which consumers can help tackle to help tackle deforestation; for just £3 a month you can sponsor an acre of rainforest or adopt a jaguar, a donation of £20 will help save 1000 tress.  For more information visit: sky.com/rainforestrescue