Lucky Saint, the UK's #1 Dedicated Alcohol-Free Beer, will partner with the Lloyds Bank Tour of Britain Men this year, as Britain’s biggest professional cycle race celebrates its 20th modern edition when it gets underway on Tuesday 3 September.
Launched in 2018, Lucky Saint is available nationwide, across 10,000 of the top pubs, bars and restaurants in the UK as well as across all the major supermarkets.
Spectators heading to the final stage Fan Zone will be able to enjoy Lucky Saint as they follow the ITV4 live coverage of the action on big screens.
The tour will see Lucky Saint served to guests in the GAUCHO Lounge hospitality area at stage finishes as a part of their VIP experience, with packages now on sale via British Cycling’s Official Travel Partner Sportive Breaks here.
Away from the race, British Cycling members will also be able to enjoy an exclusive discount when buying Lucky Saint directly.
Lucky Saint founder Luke Boase said: “I’m thrilled that Lucky Saint is involved with the Lloyds Bank Tour of Britain Men. Alcohol-free beer has become part of the cycling religion, as the post-ride refreshment of choice. So I’m excited to further cement this relationship and serve Lucky Saint at the biggest cycling event in the UK. We’re looking forward to the action getting underway.”
Commenting on the announcement British Cycling Chief Commercial Officer Darren Henry, said; “We are delighted to welcome one of Britain's fastest growing brands, Lucky Saint on board our growing family of partners supporting the Lloyds Bank Tour of Britain Men. As excitement is building for fans, it is great to be able to share that our guests in the GAUCHO Hospitality Lounge and spectators will be able to enjoy the refreshing taste of Lucky Saint while following the incredible action.”
The Lloyds Bank Tour of Britain Men begins in the Scottish Borders on Tuesday 3 September followed by stages in the Tees Valley, South Yorkshire, the East Midlands and West Northamptonshire, before concluding in Suffolk on Sunday 8 September after six stages of action-packed racing.
Fans wanting to enjoy the Lloyds Bank Tour of Britain Men with premium experiences, and see the likes of Remco Evenepoel and Julian Alaphilippe racing on British roads can get closer to the action with hospitality, in-car places, and exclusive helicopter packages, now available via Sportive Breaks here.
