Leading distributor of bike parts and accessories, Madison, has today been announced as the Official Neutral Service Supplier for the Lloyds Bank Tour of Britain.
Madison have been a loyal partner of British Cycling since 2009, supplying the Great Britain Cycling Team with Shimano and Lazer equipment for use in training and competition.
The new partnership will see Madison provide Neutral Service for the Lloyds Bank Tour of Britain Women, which starts in Welshpool next Thursday, and September’s Lloyds Bank Tour of Britain Men.
Neutral service cars will be equipped with bikes running Shimano groupsets and wheels, Vittoria tyres and a range of spares from Madison’s own brand. Neutral service support cars are a vital part of major road cycling races and will be on hand to support riders that suffer any mechanical issues during the race.
Darren Henry, British Cycling Commercial Director, said:
“We’re hugely thankful to our friends at Madison for their support for this year’s Lloyds Bank Tour of Britain events, in the latest chapter of a longstanding and much-valued partnership between our organisation and their family of brands.
“Madison join a growing network of partners supporting this year’s Tour of Britain races and our wider vision for major events in Britain, helping us to deliver world-class event experiences and extend our investment in the sport at all levels.”
Dominic Langan, CEO at Madison and Sportline, said:
“I am very proud of Madison for supporting the Tour of Britain Women and the Tour of Britain Men this year with neutral service support. For the last two decades we have supported these races as well as British road racing in general in various guises as we value the importance of doing so in inspiring the next generation of cyclists.”
For further information on the Lloyds Bank Tour of Britain Women, including stage routes, teams and news, click here.
2024 Lloyds Bank Tour of Britain Women race route:
Stage 1 – Thursday 6 June 2024: Welshpool to Llandudno
Stage 2 – Friday 7 June 2024: Wrexham
Stage 3 – Saturday 8 June 2024: Warrington
Stage 4 – Sunday 9 June 2024: Greater Manchester: National Cycling Centre to Leigh
